A $1M brand with no creative infrastructure.
When the partnership began, Performance Golf was a $1M business with strong product-market fit but no scalable creative engine. There was no in-house production team, no advertising department, and no systematic approach to VSL production. Every video was a one-off. Every ad campaign started from scratch.
To scale past $1M, the brand needed two things at once: a production capability that could ship VSLs on a weekly cadence, and an advertising department that could deploy them profitably across paid channels.
Build both departments. Standardize the playbook.
As Creative Director, the work was to architect both functions from the ground up — hiring, processes, frameworks, and the creative-to-media-buying handoff. The Conversion Stack methodology was built and refined here.
- Built the production department from zero employees to a full crew
- Built the advertising department and standardized the media-buying playbook
- Created a systematic VSL production pipeline — from script to ad-ready cut in under 3 weeks
- Scaled ad spend profitably across Meta and YouTube
- Maintained creative-to-conversion alignment as the team grew
150+ VSLs. Constant iteration.
Each VSL went through the full Conversion Stack: discovery, script, production, scale. Winners were iterated. Losers were learned from. The result was a compounding creative library that paid for itself many times over.
$1M → $150M+ in five years.
Performance Golf grew 10x+ year-over-year for five consecutive years. The creative library compounded as winning frameworks were systematized and re-applied across new offers and product lines.
"[Founder testimonial from Performance Golf goes here. CLIENT TO REPLACE — get the founder/CEO quote during the rebuild handoff. Should describe what changed when the partnership started, the inflection point, and the headline result.]"